“Internet +” next era, more and more traditional companies are thinking you want to use the Internet to realize the upgrading of traditional industries, restructuring. The aspects involved in traditional industries, but also allow companies to target new targets in various traditional industries to develop new markets, FMCG industry is no exception, trying to keep the “Internet +” pace of the times, to be innovative.
FMCG industry products involved are mostly people’s daily necessities and fast, timely anxious people of the necessary products, such as rice oil, salt, soy sauce, vinegar, toothpaste, toothbrushes, and other tobacco products, usually in convenience stores, small supermarkets, etc. will be able to meet their need, but the demand of the consumer and on the basis of consumption habits, so FMCG is a big market. But the traditional FMCG reason for being impact of the Internet, is inseparable from its own shortcomings, then the FMCG industry shoulders burdened with the kind of burden, making it difficult to develop.
Traditional FMCG consumption, consumers generally need the product is urgently needed and daily needs, will not buy large amounts, when needed in convenience stores, supermarkets can buy. But in the fast-paced life, people’s habits is also undergoing change, the pursuit of a more time-saving and convenient, more stylish, more personalized FMCG. To save time, be more willing to eat, shopping at the same time you can buy FMCG in the next, rather than specifically went to convenience stores, supermarkets to consume.
But also with people’s consumption concept gradually spread Internet consumer platform, people are more willing to “stay at home, to make the world will be able to buy goods” online consumption, commodity prices e-commerce platform on the more favorable, category richer . Therefore, the traditional e-commerce business by the impact can be imagined. Traditional enterprises have shook his head now difficult to do business, but it does not reflect on their own problems, then it is only slowly emerging Internet companies “destroy.”